Jen Underwood

Impact Analytix, LLC

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in “hands-on” development of data warehouses, hybrid data integration, reporting, dashboards, and predictive analytics. In addition to keeping a constant pulse on the analytics market, she has held product management roles on the Microsoft SQL Server Business Intelligence and Power BI teams. Jen also was honored to be a former Tableau Zen Master.

Throughout her career, she has helped customers select and succeed in adopting new technologies. She has launched new analytics products and turned around failed projects for organizations, systems integration firms and industry vendors. Today she provides advisory, thought leadership, go-to-market strategy, technical product management support services, market/competitive intelligence, technical writing, content development, training, and event presentations for a wide variety of clients, financial investment groups, research firms and cloud SaaS/software companies.

Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.

Follow Jen on Twitter: @idigdata. Google+

Power BI Preview now Globally Available
Microsoft’s CEO Satya Nadella announced in his Convergence data culture keynote session this morning that Power BI Preview is now available globally in 140 markets.
Introducing the Free Power BI Designer Desktop App 3
Power BI Designer provides self-service ETL and visual analytics in a unified, seamless experience. It is a free desktop data discovery tool that can be downloaded (32-bit and 64-bit options) and installed side-by-side with any version of Office or Excel on Windows.
Delivering Actionable Analytics with Power BI iPad app
The Mobile BI apps empower users to get insights while on the go, annotate and share them with their colleagues in email or text messages for immediate action.
Delivering Actionable Analytics with Power BI iPad app
If you like what you’ve seen for Mobile BI on iPad, Microsoft announced on January 27, 2015 that these features are also coming later this year for Android and Windows devices.
Microsoft Makes Big Moves in Big Data Analytics
Today Microsoft is again making waves by announcing significant pricing model changes for the Power BI SaaS offerings.
How To Configure Power BI Preview On-Premise Analysis Services Data Sources
In this article we will step through how to securely connect an on-premises Analysis Services Tabular mode instance for use as a data source in the Power BI Preview. You can alternatively use a virtual environment in Azure (IaaS). The process is similar.
Walking through the Power BI Public Preview
Over the holidays Microsoft quietly released a public preview of Power BI’s recent innovations. This humble release was by design. If you want more information, don’t fret.
CodePlex R Graphics Project for Reporting Services
Recently Timo Klimmer, a Microsoft colleague, brilliantly extended SSRS to enable the use of R code and graphics using Custom Report Item capabilities. He called this project, the "R Graphics Device for Reporting Services" and was kind enough to share this wonderful project publicly on CodePlex.
PASS Summit 2014 Reveals Next Generation Power BI
For Microsoft BI fans, an exciting demonstration of the next generation of Power BI was unveiled by James Phillips.
Easy and Flexible Salesforce Reporting with Microsoft Power BI
Microsoft has announced a new Salesforce connector for Microsoft Power Query in Excel.
Digging into New Custom Maps for Excel Power Map
In the latest round of monthly Power BI updates, a really cool addition for Power Map was released called Custom Maps. Custom Maps empower you to get incredibly creative with location analytics.
Hybrid Business Intelligence with Power BI
Understanding how to architect hybrid-BI scenarios is becoming a more important skill to master in our profession.
Office 365 Web Apps Developer Site
Amazing Data Visualization with Apps for Office
One of the many hidden gems in the Microsoft BI world is the new Apps for Office framework. If you want a data visualization that Microsoft tools don't currently offer out-of-the-box, Office Web Apps may be a viable option for you.
Microsoft Power BI
WPC 2014 Showcases New Power BI Experience
Having recently spent time with the Microsoft Power BI engineering team, I can share that they are indeed thinking mobile-first (unlike Microsoft BI of the past), have set high goals, and are sensitive to existing customer needs.

Digital Magazine Archives

Browse back issues of SQL Server Pro, from January 2007 through the last issue published in April 2014. Find the back issues here.


From the Blogs
Jul 17, 2017

How Inferred Linking in Matched Records Digs Deeper into Your Data

Duplicate records clutter databases and render the data within them unclear. This kind of problem is very common, and it’s the main reason that deduping software exists. But there’s another benefit to deduplication software: the ability to infer connections between individual records from various data sets....More
May 22, 2017

Chief Data Officer Playbook: How to Be Successful in This Ground-Breaking Role

Companies looking to grow and extract value from their data are increasingly turning to Chief Data Officers (CDOs) to execute their data strategy. The role is new, and a playbook is necessary to address the many challenges CDOs face....More
May 12, 2017

5 Common Challenges to Building BI in the Cloud

After spending 20 years building analytics, BI and database solutions, I've focused on Cloud data solutions over the past 2 years. I've chosen 5 common challenges that I face every day with Cloud migrations and that you'll face in your Cloud BI projects....More

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