Information Architects (iA) and ZOT Group will jointly develop core technical infrastructure and functionality for, a business-to-business (B2B) e-marketplace designed to offer trusted, global content exchange, commerce, and community services to buyers and sellers of preowned computing equipment and products. The partnership combines ZOT Group’s expertise in e-business strategy for next-generation Web technologies with iA’s patented Metaphoria Framework, which incorporates XML and Java to provide cost-effective participation in emerging B2B environments. "At the heart of our e-marketplace lies the spot exchange, where realtime transactions streamline traditional distribution channels for both mid- and small market customers, as well as foreign markets," says Bill Crowley, CEO. "Ultimately, using Metaphoria will help us retain customers by keeping transactions and back-end processes transparent."