For rapidly scaling online business, growth comes with major challenges for operations teams. In some cases, seemingly over a weekend, a team may go from scaling just fine to complete meltdown. The problem is that their database may only scale to a certain point, resulting in lost users, business and opportunity.

Using a common scenario faced by a rapidly growing online business, this paper details some of the fundamental flaws in the design of standard databases. It also demonstrates how Clustrix offers a permanent and simple solution for rapid scale.