Data warehousing, analytics, and business intelligence must adapt to a whole new scope, scale, and diversity of information and data. They also must continue to embrace the new ways that we discover and collaborate on information every day. Today, data comes from relational and non-relational sources, from on-premises environments and the cloud, and from Big Data and other sources. In this whitepaper, you will learn how Microsoft SQL Server can help you to access, integrate, and store this data. It also can help you to scale and manage it, as well as gain deeper insights from it.