As the volume and complexity of data continue to increase, organizations require a new approach to their mission-critical capabilities. In this white paper, we examine how capabilities built into Microsoft SQL Server—including enterprise-grade performance, security, availability, and scalability—define a “new mission critical” that answers what kinds of capabilities organizations need to compete in a dynamic global landscape. We also compare the cost impact of solutions offering mission-critical functionality built into the core database with those offering separate features that organizations can include for additional expense.