In a transaction valued at approximately $70 million, Sagent Technology purchased Qualitative Marketing Software (QMSoft). Sagent will issue approximately 2.5 million shares of its common stock to QMSoft shareholders, representing about 8.7 percent of Sagent’s fully diluted outstanding shares. Sagent Technology provides real-time e-business intelligence solutions, and QMSoft provides real-time value-added customer/marketing information. Together, they will help e-businesses use the Web to better understand prospects and customers, optimize revenue and profitability, and maximize effectiveness by combining real-time customer marketing data with e-marketing expertise. QMSoft hosts data on more than 125 million households on the Web. “Sagent provides a powerful platform for customers who rely on our real-time e-service offerings,” says Paul Wray, QMSoft president. “At the same time, QMSoft’s value-added content enhances Sagent’s current and future CRM offerings in retail banking, financial services, e-commerce, insurance, and other markets.” The transaction will be accounted for as a pooling of interests. The combined company has more than 850 customers and 300 employees.