The kid in me had a lot more fun than I expected during my family’s recent trip to Disney World in Orlando, Florida. And the business person in me couldn’t help noticing Disney’s masterful use of phrases such as “wishes come true” and “dreams come true” to elicit an almost Pavlovian response from the grown-ups who otherwise would never dream of paying the ridiculous ticket prices. Heck, Disney has even trademarked the word Wishes as part of their marketing collateral, and the Wikipedia entry for “Wishes” references Disney. At this point, you’re probably wondering what any of this has to do with SQL Server, and the more cynical readers out there probably assume that a week in the Orlando sun has temporarily baked any interesting SQL Server thoughts from my brain, leaving me with nothing to say this week. Untrue! Bear with me, and my SQL Server tie-in will soon be clear.
Sure, I had fun, but the inner SQL Server geek that lurks within me at all times couldn’t help but associate Disney’s constant use of the word “wishes” with the old SQLWish email alias that the SQL Server development team once used to solicit feedback from users about new feature requests or tweaks to existing features. SQLWish is a “dead” alias, having been replaced by user participation at https://connect.microsoft.com/SQLServer , but I still think of the feedback-submission process as making a SQLWish. So, as you can clearly see, my Disney-wish-oriented introduction does indeed have an unmistakable tie-in to SQL Server.
I don’t suppose that Microsoft’s next Tech Ed show will feature SQL Server character dinners at which giant cartoon versions of the relational engine or query optimizer prance around giving autographs and photo ops. Or maybe Gert Drapers (the Architect and Development Manager for Visual Studio Team Edition for Database Professionals) could make a special appearance dressed as the Data Dude. But even without the promise of such magic, I want to encourage each of you to make your SQL Server wishes come true by participating at https://connect.microsoft.com/SQLServer . Here’s how Microsoft describes the feedback cycle for the site:
“By submitting feedback, you can actively work with members of the Microsoft product team to identify and evaluate the importance of issues, recommend workarounds, and help ensure that the product is reliable and meets customer needs. Your feedback can take the form of a suggestion for improving product design or behavior, or a description of a problem that interferes with your work or causes the product to behave unexpectedly.”
It’s been a while since I wrote about SQLWish. Now, the SQL Server Connect site lets your inner SQL Server child make any wish that your heart desires. Of course your idea might be totally silly (no offense to your inner child intended!). This is why Microsoft provides mechanisms for other registered users to vote on previous suggestions with the expectation that the chaff will be sorted from the wheat as ideas are run through a peer-review process. Here’s a quick summary of some of the statistics that the Connect site reported as of last week:
I’ve recently encouraged you to share your thoughts about the things that are making it difficult for SQL Server 2005 and 2000 to coexist in your environment. I’d still love to hear your gripes and ideas--they give me fodder for future editorials. But I don’t have the ability to decide which feature changes and tweaks actually make it into the product. Wishes do come true, as the marketing gurus at Disney would say, but only Microsoft has the magic to make your SQL Server dreams a reality.