Here are the features of the upcoming SQL Server PowerPivot (self-service BI) SSBI product that I see being key in dominating the product’s existing competition:

1. Applications are Managed by IT

2. Excel Integration

3. Imported Data is Read-Only

4. Combined w/x64 CPUs; Extremely Scalable Information Producer Experience

5. Information Producers are Encouraged to Collaborate & Share via SharePoint