Ahead of the Microsoft TechEd 2014 conference, Melissa Data announced that they will be showing off new matching and de-duplication functionality in the company's MatchUp Component for SQL Server Integration Services (SSIS).

With the Matchup Component for SSIS, it consolidates duplicate customer record objectively by uniquely assessing the quality of individual data fields, which determines the best pieces of data to retain versus what should be discarded.

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“A single, accurate view of the customer, known as the golden record, is the ideal for any business relying on customer data – reducing waste, optimizing marketing outreach and improving customer service. Yet common methods for matching and eliminating duplicate customer records involve subjective rules that don’t consider the accuracy of the data itself,” said Bud Walker, director of data quality solutions at Melissa Data. “MatchUp’s intelligent rules offer a smarter, more consistent method for determining what information survives in the database and why. It’s a critical data quality function that dramatically improves business operations.”

Melissa Data will be demonstrating its MatchUp Component for SSIS at booth #1934 during the Microsoft TechEd 2014 conference taking place in Houston next week. Be sure to follow SQL Server Pro for live updates from the show.

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