SoftQuad and ec-Content are partnering to let suppliers quickly and efficiently create and distribute customer-specific catalogs to e-markets. SoftQuad’s MarketAgility e-catalog management system and ec-Content’s ability to create enhanced catalog content will be combined to let suppliers bring their e-catalogs online quickly and to let consumers quickly find products and pricing in e-marketplaces. SoftQuad’s MarketAgility uses SQL Server to store product catalog data, and then passes this data to ec-Content in XML format. “Our partnership with SoftQuad will drastically reduce a supplier’s time to market, while allowing them \[suppliers\] to maintain control over the accuracy and integrity of their e-catalog data,” said Trey Simonton, ec-Content’s executive vice president of business development.