WebTrends Integrates with Microsoft and Knosys

WebTrends has formed a technology integration alliance with Microsoft and Knosys to broaden its CommerceTrends OLAP portfolio. CommerceTrends, combined with SQL Server 2000’s Analysis Services and Knosys’ visualization software—ProClarity, will let business managers analyze Web visitor preferences and customer data and better identify potential target segments and marketing strategies. “The combined CommerceTrends VRM Platform, Microsoft SQL Server 2000 agility, and Knosys ProClarity solution provides enterprise agility and velocity by helping businesses better understand visitor preferences and effectively provide more personalized interaction,“ said John Eng, Microsoft’s lead product manager for SQL Server.