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impactanalytix

Career Summary:

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in “hands-on” development of data warehouses, hybrid data integration, reporting, dashboards, and predictive analytics. In addition to keeping a constant pulse on the analytics market, she has held product management roles on the Microsoft SQL Server Business Intelligence and Power BI teams. Jen also was honored to be a former Tableau Zen Master.

Throughout her career, she has helped customers select and succeed in adopting new technologies. She has launched new analytics products and turned around failed projects for organizations, systems integration firms and industry vendors. Today she provides advisory, thought leadership, go-to-market strategy, technical product management support services, market/competitive intelligence, technical writing, content development, training, and event presentations for a wide variety of clients, financial investment groups, research firms and cloud SaaS/software companies.

Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.

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From the Blogs
May 12, 2016
blog

The 7 C's of Data Quality

Data quality is really important. Why? Because it helps you save money while increasing profits because of accurate contact data. It’s important to understand what data quality is and why it is important....More
Apr 21, 2016
blog

Turning Global Addresses into your Biggest Asset

Sponsored Blog Are you dealing with national and international records? The more expansive your records are in territory, the more problems you will face when it comes to verifying addresses. Not only are you dealing with language differences, but you are also dealing with different address formatting for different countries....More
Mar 14, 2016
blog

Building Your Business with Quality Data

Your contact data is valuable, but is it up to its full potential? Without the proper maintenance, the quality of your data quickly decreases--so quickly that 50% of databases deteriorate after only two years. It is an absolute necessity to maintain your data in order to decrease costs and increase profits....More
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